Rife has always strived to be a complete fitness person, either focusing on himself, or with his clients. Mountain biking, trail running, snowboarding, rock climbing, and mountaineering have kept him challenged and he is always seeking to improve. Through Pilates and personal training, Rife hopes to inspire his clients and fitness enthusiasts alike, to work to their highest potential and to improve their overall health.
As a Triathlete Coach, Rife has been racing Xterra off-road triathlon and has qualified for Xterra world championships every year since 2007. He won the mountain regional championship in 2012 and 2013 and his age group national title in 2015 and 2016. At the world championships, Rife has finished in the top 10, six times. He has been a triathlon and endurance coach for almost 10 years, leading multiple athletes in multiple distances to PR and many podium steps.
Pilates Instructor, Pilates Institute of Boulder
NASM Certified Personal Trainer, PES
USA Triathlon Level I Coach